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XTERRA Headed Down Under in 2013

The XTERRA World Tour will return to Australia in 2013 under the guidance of Andrew O’Loughlin at Limelight Sports.  The mission Down Under is clear -- deliver the best beachside off-road triathlon and trail run events for the growing tribe of XTERRA athletes in Australia.

“We are really excited to be bringing XTERRA to Australia. With the global and local growth of events with an adventurous nature, in particular off-road triathlons and trail runs, we believe the time is right for Australia to become part of the iconic XTERRA series,” said O’Loughlin, the Managing Director of Limelight Sports. “Not only is this an event for professional triathletes, but it is a challenging and fun opportunity for those people who like to keep fit and take on something new. I can’t think of a better setting than along some of Australia’s best beaches on the Great Ocean Road! We can’t wait.”

The inaugural event for 2013 will be called the XTERRA Great Ocean Road off-road triathlon and will be accompanied by a trail run in Anglesea, Victoria, on Sunday, April 7.

“We are thrilled to offer our Aussie friends an avenue to pursue XTERRA racing in one of the most scenic areas in all of Australia,” said XTERRA President Janet Clark (an Aussie herself).

The course will take participants on the famous Surf Coast Walk and along one of Australia’s most pristine beaches. The event will be a serious proposition for elite athletes, as 15 qualifying spots into the 2013 XTERRA World Championship on Maui will be up for grabs.

The events will also focus heavily on the weekend warrior, who likes to keep fit, take on new challenges and is tired of tedious running tracks. Of note, the annual XTERRA New Zealand Championship race in Rotorua will take place the following weekend on April 14, providing a great opportunity for locals and foreigners alike to combine XTERRA racing and sight-seeing into one great vacation.

EVENT NAME:   XTERRA Great Ocean Road
WHERE: Great Ocean Road, Anglesea, Victoria, Australia
WHEN:  Sunday, April 7, 2013
MORE INFORMATION:  Visit http://xterraaus.com.au/

ABOUT THE GREAT OCEAN ROAD, AUSTRALIA

The Great Ocean Road is one of Australia’s most famous stretches of road. More than 240 kilometers in length, the Great Ocean Road scales some of Victoria’s most picturesque beaches and takes visitors to the well know attraction the Twelve Apostles. Watch a video on The Great Ocean Road here:

Popular seaside town Anglesea is situated roughly 16 kilometres from Torquay – the start of the Great Ocean Road for those travelling from Melbourne.

ABOUT LIMELIGHT SPORTS

Limelight Sports is the agency behind the creative delivery of many of the highest profile grassroots sports and physical activity events and campaigns in Australia, New Zealand and the UK. Limelight Sports will be reintroducing XTERRA into the Australian market in 2013.

Involved in delivering participation events for 800,000 participants annually, Limelight Sports work with an array of clients including major sporting brand Nike, and financial institution J.P. Morgan, and are responsible for the delivery of the following events: Nike She Runs the Night, Nike The Chance, Nike Players’ Lounge - Australian Open 2012, J.P Morgan Corporate Challenge, Royal Parks Foundation Marathon, GIO Oz Day 10km, Sport Relief and many more.

Recently named Sports Agency of the Year in the UK, Limelight Sports is heavily focused on ‘Redefining Sport,’ with the aim of driving new and sustained participation through creative event concepts and by leaving a lasting impression on event participants. Visit www.limelightsports.com for more information.