Race Global, Shop Local.
The Ruidoso Shop Hop is our way of connecting all participating athletes at the 2026 XTERRA World Championship with the locally owned restaurants, breweries, wineries, boutiques, outdoor outfitters, galleries, and specialty shops of Midtown Ruidoso.
Special offers and discounts are available throughout race week and the World Championship weekend. Simply enter the email you used for registration at the link below to receive your digital Shop Hop Pass, present it at the counter, and support the local businesses welcoming us.