XTERRA, the worldwide leader in off-road triathlon, today announced Doug Hall has joined its leadership team as General Manager for the XTERRA Europe, Middle East, and Africa regions.

Hall, 35, is the first to hold the newly created role to focus on brand expansion, quality control, and day-to-day business operations in the EMEA region.

The long-time elite off-road triathlete from Great Britain brings a wealth of athlete and business related experience to the position. He has run performance training centers for British Triathlon, served as the head of the XTERRA certified coaching program, founded his own triathlon coaching businesses, and managed sales accounts for UK based Supernutrients.

“The EMEA region is a hotbed for XTERRA right now. We pioneered the made-for-TV Short Track and XTERRA long-distance racing formats. We're hosting 25+ traditional XTERRA off-road triathlons including the World Championship in Italy, and we are in the groundbreaking stages of producing an intriguing set of new XTERRA Trail Run World Series race offerings,” said Hall, who has been part of the XTERRA family as an athlete and administrator for more than a decade.

“I'm really excited to be in this position at this time. We have great momentum heading into the 2023 season, and I’m looking forward to joining XTERRA's truly talented and motivated global team in a unified effort to improve participant experiences across the board.”

J-D Cousens, XTERRA VP of Operations & Global Marketing, believes Hall’s experience and enthusiasm to organize and innovate will be a boon to the region.

“With all these new developments on the go, it's very comforting to know that we have someone like Doug on our side, making sure we hit our straps and continue successfully down this exciting new path,” said Cousens.

In his new role, Hall will work closely with XTERRA event directors and partners across the EMEA region to build world-class teams and produce successful events that drive growth and brand loyalty.

About XTERRA

XTERRA is a global lifestyle brand that champions the outdoor endurance enthusiast in their pursuit of relentless adventure. With over 25 years of rich, off-road history, XTERRA has cultivated a passionate community of like-minded individuals who strive to be the best version of themselves in all aspects of life. XTERRA offers partners a globally diverse community of loyal consumers who connect through sharing experiences; victories, struggles, personal stories, adventures and much more. Learn more at xterraplanet.com.